I received an e-newsletter from Mercy for Animals today, and ended up visiting their site. Two things caught my attention: Another undercover investigation of abuse at a turkey facility in West Virginia, and MFA’s ad campaign on Chicago’s busses and subway.

From the e-newsletter:

Millions of bus riders in Boston are getting a new outlook on dinner, thanks to the launch of over 600 pro-vegetarian MFA ads.

The campaign, which features images of cows, pigs, and chickens crammed in tiny cages on factory farms, asks Bostonians, “How Much Cruelty Can You Swallow?”

The powerful ads will be viewed over 20 million times in the next month.

This summer MFA unveiled the same campaign on Chicago bus and rail transit lines.

Below are the posters:

Click here to watch a good video to hear what commuters had to say.

Click here to request, or to download a Vegetarian Starter Kit.

Click here to request a guide to veg or veg-friendly restaurants in the Chicago area.